作者：秉辛 来源：原创 发布日期：08-23
一 | 8 月 26 日消息，苹果地图中的广告已经正式在美国和加拿大上线，这意味着 iPhone 和 iPad 用户在搜索地点以及查看“推荐地点”时，都可能看到广告内容。
二 | 苹果早在今年 3 月就宣布，计划在地图 App 中引入广告，并表示该功能将从夏末开始陆续推出。
三 | 苹果近日向 9to5Mac 证实，过去几天里，部分用户已经开始看到地图广告，未来几周广告的投放范围还将进一步扩大。
四 | HELSINKI -- Finnish police said Wednesday they have launched a criminal investigation into possible sabotage of an undersea gas pipeline between Finland and Estonia that was shut down over the weekend following a leak.Finland’s National Bureau of Investigation, or NBI, says it has started gathering evidence at the location of the leak, which was detected in Finland's economic zone Sunday on the Balticconector pipeline connecting the two NATO allies. A telecommunications cable also was damaged.The purpose of the probe is to establish whether the Balticconector pipeline was damaged intentionally or by accident and by whom. Finnish authorities have already ruled out an operational mishap, saying the damage resulted from “external activity.”Noting that the analysis was still in an early stage, NBI said “traces have been detected in the seabed” near the leak but didn’t give details.Outside analysts have speculated on everything from a ship’s anchor hitting the pipeline to an explosion as possible causes. Investigators told reporters on Wednesday that an explosion appeared unlikely.“The damage appears to have been caused by mechanical force, not an explosion,” NBI chief inspector Risto Lohi was quoted as saying by Finnish public broadcaster YLE. “At the moment we are determining what happened and (who) may have been involved. Considering the situation, we will not speculate, but work to find facts, analyze them and then draw conclusions about what caused the damage.”The 77-kilometer-long (48-mile-long) Balticconnector pipeline runs across the Gulf of Finland from the Finnish city of Inkoo to the Estonian port of Paldiski. It is bi-directional, transferring natural gas between Finland and Estonia depending on demand and supply. The 300 million euro ($318 million) pipeline, largely financed by the European Union, started commercial operations at the beginning of 2020. It was shut down on Sunday after operators noticed a drop in pressure in the pipeline.The incident comes just over a year after the Nord Stream gas pipelines running between Germany and Russia in the Baltic Sea were damaged by explosions believed to be sabotage. The case remains unsolved.In Brussels, NATO Secretary-General Jens Stoltenberg said he had discussed the latest incident with Finnish President Sauli Niinistö and Estonian Prime Minister Kaja Kallas.“If it is proven to be a deliberate attack on NATO critical infrastructure, then this will be of course serious, but it will also be met by a united and determined response from NATO,” Stoltenberg said.On Tuesday, Finnish officials did not comment on whether they suspected Russian involvement.Kremlin spokesman Dmitry Peskov called the incident “alarming news.”“We know that there have been dangerous precedents of terror attacks against critical infrastructure in the Baltics, I mean the attacks against Nord Stream pipelines,” Peskov said in a conference call with reporters on Wednesday. “We are looking forward to more detailed information.”Finnish gas transmission system operator Gasgrid Finland estimated that the repair work would take at least five months. The company said a liquified natural gas terminal in Inkoo has the capacity to deliver the gas Finland needs.Europe saw natural gas prices hit record highs last year after Russia’s cutoff of most gas supplies during the war in Ukraine. Many European countries have turned to other alternatives including LNG since then to meet their energy needs. Europe currently has filled 97% of its gas storage capacity for the winter, but security of supply depends on deliveries of pipeline gas and LNG.。用户在发起搜索时，“推荐地点”区域可能会显示广告。如果用户搜索的关键词被某家公司购买了广告位，那么相关广告也会出现在搜索结果中。广告将被置于搜索结果的顶部，每组搜索结果最多显示一条广告。目前，苹果地图并没有提供关闭广告的选项。
五 | 不过，这些广告会通过蓝色的“Ad”标签进行明确标识。苹果表示，用户在地图 App 中与广告互动的行为不会与 Apple 账户关联，相关数据也不会与第三方共享。事实上，苹果整个夏天都在为地图广告的上线做准备，此前已经有迹象显示，iOS 26 的更新中开始出现与地图广告相关的内容。今年 8 月，苹果开始允许企业购买地图中的广告位，并推出了一项激励措施：企业购买广告后，可获得相当于未来广告支出 15% 的广告额度。据了解，根据苹果的《广告服务政策》，家政服务、保释担保以及加密货币 ATM 等类别的广告目前不允许在地图 App 中投放。
六 | 至于宣传或涉及医疗服务的广告，则可能获得批准，但苹果会根据具体情况逐一审核。
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Published on:07:31:59